What we are about

Citigroup has been around since 1812 first known as City Bank of New York. Citigroup Inc. is a diversified global financial services holding company whose businesses provide a range of financial services to customer and corporate customers. The company has more than 200 million customer accounts and does business in more than 100 countries.

A look inside...

I have worked for the company for two and a half years. A wonderful company to work for yet as any other job it has it's up and downs. I work directly in a branch as a teller, the head teller. Life inside commercial banking is rough and has long days with many things to be done. It is not just deposits and withdrawals. Being inside you get a different persepctive on the organization and on banking as a whole. The organization as a whole is wonderful with many different perspective jobs outside commercial banking. Citigroup is a large corporation with places for advancement for anyone.

Tuesday, November 6, 2007

A review of what we have covered....

Marketing: 1. Person Marketing 2. Place Marketing 3. Cause Marketing 4. Event Marketing Different types of marketing and how they are used to influence buyers. How the above listed effect the economy and the choices you and I have as buyers. Why we buy, What effects our decisions to buy certain products. Does our culture and who we are as a society effect our decisions to buy or does it effect marketers reasoning to market certain products. Our status or role we play everyday in society as discussed in class has a result in why we buy what we buy. We are buying things for a specific need or want and marketers are providing us with those products.
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