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Black Friday

The National Retail Federation reported that more than 147 million shoppers hit the stores this weekend, an increase of nearly 5 percent over last year's Black Friday weekend.

A review of what we have covered....

Marketing: 1. Person Marketing 2. Place Marketing 3. Cause Marketing 4. Event Marketing Different types of marketing and how they are used to influence buyers. How the above listed effect the economy and the choices you and I have as buyers. Why we buy, What effects our decisions to buy certain products. Does our culture and who we are as a society effect our decisions to buy or does it effect marketers reasoning to market certain products. Our status or role we play everyday in society as discussed in class has a result in why we buy what we buy. We are buying things for a specific need or want and marketers are providing us with those products.

Third Quarter Earnings

Citigroups earnings for the fourth quarter were so low that it was as if they had not even made a profit. They are not alone. Many instituitons had the same results. For the company as a whole they have had to put a freeze on nearly everything. They will be no more hiring or spending of excess money until further notice.

Recent Marketing Plan

Citi’s Markets & Banking group plans to invest in and finance over $31 billion in clean energy and alternative technology over the next ten years through the expansion of existing activities and the launch of new client services.

How the stock market effected Citigroup

"The financial services announced this morning that it will be acquiring all remaining shares of Japanese firm Nikko Cordial, though the deal remains subject to approval. In April, Citi took a majority stake in Nikko, funding the transaction with cash. Today Citi announced it will acquire Nikko's remaining shares by exchanging an estimated $4.6 billion worth of its own stock. The transaction reflects a premium of approximately 16% from Nikko's current share value and is expected to occur in January 2008."

Week 4 - Recent Advertising Initiative of Citigroup

Banking in Bangladesh "Citi is the first foreign bank to be awarded a merchant banking license in Bangladesh, allowing Citi to act as an advisor, underwriter and lead manager in the local capital markets."